LANKANATH, R.K.M. A Critical Review of Consumer Trust and Brand Authenticity in ESG-Focused Marketing Communications. Research Journal in Business and Economics, [S. l.], v. 3, n. 4, p. 52–58, 2025. DOI: 10.61424/rjbe.v3i4.632. Disponível em: https://bluemarkpublisher.com/index.php/RJBE/article/view/632. Acesso em: 18 apr. 2026.